AI is rapidly rewriting advertising’s playbook, automating everything from media buying to creative optimization. But as platforms push black-box solutions, brands are rethinking how to balance automation with strategic control, data ownership, and human oversight.

Dotdash Meredith’s transformation into People Inc. is more than a corporate name change. It reflects a renewed focus on human-centered storytelling, clearer brand identity, and deeper audience engagement—reshaping how publishers, marketers, and editors connect in today’s evolving media landscape.