Balaji Wafers has partnered with Creativefuel to lead its social media strategy and digital storytelling in 2026, marking a major step in the brand’s digital evolution.

Norwegian Cruise Line has launched its first campaign with Arnold Worldwide, marking a strategic shift in how the brand presents modern cruising. By reviving the iconic “It’s Different Out Here” platform, the campaign emphasizes emotional connection, flexibility and experience over traditional cruise marketing tropes.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.

A local hotel’s alleged refusal to host ICE workers quickly escalated into a national controversy, forcing Hilton to take decisive action. By publicly distancing itself and removing the franchise property, the hospitality giant demonstrated how brands must respond when local incidents threaten global reputation.

Instacart has launched Data Hub, a clean room solution designed to give CPG brands deeper, privacy-safe access to real purchase data. By combining first-party brand data with Instacart’s grocery shopping insights, the platform aims to improve retail media measurement, audience targeting, and campaign effectiveness across channels.

Social media platforms are rolling out key updates that directly impact marketing strategy and brand visibility. From Instagram’s new hashtag limits to TikTok’s sports tools, Snapchat’s AI-driven creation features, and Meta’s evolving link policies, these changes highlight where social media marketing is headed in 2026—and how marketers should adapt to stay competitive.

Stagwell has launched ‘The Machine’, a next-generation agentic operating system that brings AI agents, data, and workflows together to power modern marketing.

Starbucks and MrBeast have joined forces on Beast Games Fuel, bringing custom drinks, digital engagement, and fan-driven excitement to one of the most recognizable coffee brands in the world.

Otter.ai has reached $100M in annual recurring revenue, fueled by AI agent innovations that turn meetings into actionable workplace intelligence.

At BWS South 2025, agencies revealed a shift toward selecting value clients over volume, redefining growth through alignment and strategic partnerships.

The Zola wedding revolution puts real couples at the center, transforming weddings into authentic, personalized celebrations rather than picture-perfect performances.

IPL franchises are entering the hospitality space with cafés and sports bars that offer immersive team-themed experiences, strengthening fan loyalty and creating new revenue channels throughout the year.

Google has dismissed claims that it plans to introduce ads into its Gemini AI chatbot by 2026. The company emphasizes its commitment to user trust and a clean conversational experience, despite rising speculation around google gemini ads and long-term AI monetization strategies.

Subway has revived its iconic Sub Club, now redesigned for the digital age. The updated subway sub club offers points, personalized perks, and free footlong rewards, blending nostalgia with modern innovation.

Google has launched Workspace Studio, a no-code platform that enables users to build AI agents directly within Google Workspace. Powered by Gemini, the new system allows teams to automate workflows, streamline productivity, and deploy enterprise-ready AI without technical expertise.

The world has crossed a major digital milestone as social media users reach 5 billion globally. This surge highlights the increasing influence of platforms like TikTok, Instagram, YouTube, and Facebook on communication, commerce, and culture. For marketers, the milestone represents unparalleled opportunity — as well as heightened competition in a rapidly evolving digital landscape.

OpenAI and Google have imposed strict daily limits on their popular AI tools — Sora and Nano Banana — to manage overwhelming demand and protect system performance. Free users can now generate only a handful of videos or images per day, signaling a major shift in how AI companies balance accessibility, computing costs, and monetization.

Opera Neon introduces Fast AI Research Mode with Google Docs Sync, enabling instant web summaries and effortless cloud-based collaboration. This update transforms the browser into a powerful research and productivity tool for modern users.

The newly launched Claude Opus 4.5 brings major upgrades in coding, automation, and workflow intelligence. Tech experts say it represents a major leap in AI capabilities, especially in agentic behaviour and developer-focused features.

Google Maps has introduced new AI tools that allow developers, businesses, and creators to build interactive maps quickly and efficiently. With powerful automation, richer visual elements, and customization features, the update transforms how digital maps are produced and enhances user experiences across industries.