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CNN Exits Apple News, Talks Underway for Possible Return
CNN Exits Apple News in a strategic move driven by revenue, data, and distribution concerns. The departure marks a significant shift in the digital publishing landscape, though discussions for a potential return are already in progress. The development reflects larger industry trends as publishers renegotiate their relationships with tech platforms.

Editorial Team


Payment Apps Ramp Up Ads—Is Trust the Cost?
As payment apps expand their ad business, concerns are rising around user trust, data privacy, and seamless app experience. While ads offer new revenue opportunities, fintech platforms must maintain transparency and responsible data practices to avoid risking user confidence.

Editorial Team


WhatsApp Scraping Spree Exposes Indian User Data at Massive Scale
A large-scale scraping spree on WhatsApp has exposed profile photos, phone numbers, and publicly visible data belonging to millions of Indian users. This incident highlights a major privacy vulnerability in the platform’s default settings and raises concerns about identity theft, scams, and personal data misuse across India.

Editorial Team


Snapchat Reveals Power of Multicultural Ads for Modern Marketers
Snapchat’s new findings highlight that multicultural ads are no longer optional — they’re essential for impactful brand communication. As digital audiences become more diverse, brands that authentically reflect cultural identities are winning higher engagement, better conversions, and stronger emotional connections.

Editorial Team


Murthy Urges Indians to Adopt China’s 72-Hour Workweek Model
Infosys co-founder Narayana Murthy has called for Indians to embrace a 72-hour workweek, citing China’s rapid growth as a model. The remark has triggered intense debate across industries, with supporters viewing it as a push for national productivity, while critics argue it ignores modern work culture, mental health, and systemic inefficiencies.

Editorial Team


Prime Video’s Ad Tier Surges, Reaching a Massive 315 Million Viewers Globally
Prime Video’s ad tier has skyrocketed to 315 million viewers worldwide, marking a major shift in the streaming landscape. With its powerful global reach, premium content, and integrated advertising strategy, Amazon is redefining how brands connect with digital audiences across platforms.

Editorial Team


Apple TV Defies Streaming Trend, Staying Free from Ads
Apple TV+ stays ad-free even as rivals turn to ad-supported models. The move preserves Apple’s premium identity but challenges marketers to rethink how to reach its exclusive audience.

Editorial Team


$4 Billion: How Smart Branding Turned a Small-Town Brand into a Global Powerhouse
From a modest canteen in Rajkot to a $4 billion global snack empire, Balaji Wafers stands as a shining example of how authenticity and smart branding can triumph over global competition. Built on consistency, cultural connection, and trust, the small-town brand turned its humble beginnings into a powerful business story that redefined India’s FMCG landscape. Balaji’s rise proves that in the world of marketing, you don’t need to be the loudest — just the most genuine.

Editorial Team


How Ex Tesco Chief Dave Lewis Plans to Revive Diageo’s Global Brand Power
Dave Lewis, former Tesco CEO, takes charge at Diageo to restore its global brand power. With a marketing-first strategy, data-driven storytelling, and renewed creative direction, Lewis aims to re-establish Diageo as a leader in purposeful, consumer-centric branding.

Editorial Team


AWS Marketplace Arrives in India: Software Buying Just Got Local
Amazon Web Services has launched its AWS Marketplace in India, enabling customers to buy and deploy cloud software locally in INR.
The move boosts accessibility, compliance, and growth for both Indian enterprises and software developers.

Editorial Team
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