AI is rapidly rewriting advertising’s playbook, automating everything from media buying to creative optimization. But as platforms push black-box solutions, brands are rethinking how to balance automation with strategic control, data ownership, and human oversight.

Yahoo is entering a new phase of brand evolution by refreshing its voice for today’s internet audience. By combining its iconic humor, nostalgic elements like the yodel, and modern social-first experimentation, the legacy tech brand is proving that relevance doesn’t require reinvention—just smart evolution.

Dotdash Meredith’s transformation into People Inc. is more than a corporate name change. It reflects a renewed focus on human-centered storytelling, clearer brand identity, and deeper audience engagement—reshaping how publishers, marketers, and editors connect in today’s evolving media landscape.

Lay’s, one of India’s most recognizable snack brands under PepsiCo, has long been woven into the country’s food culture. Beyond being a simple bag of chips, Lay’s has frequently shown up in local sandwiches, chutneys, and even fusion dishes in online food content—spontaneously and organically. Recognizing this unique cultural moment, the brand shifted from traditional advertising to co-creation with consumers, resulting in a campaign that reimagined the brand’s role in everyd

OpenAI is preparing to bring advertisements to ChatGPT, marking a significant departure from its ad-free model. As sponsored content enters conversational AI, questions around user trust, privacy, and platform sustainability take centre stage.

A single social media post can elevate a brand—or trigger a reputational crisis. This guide explains how organizations can protect their brand online through smart policies, secure practices, proactive monitoring, and effective crisis response strategies.

LinkedIn automation and advanced marketing tools help B2B teams save time, engage prospects at scale, and increase lead conversion. This guide covers best practices, risks, and tools to maximise results without compromising authenticity.

Balaji Wafers has partnered with Creativefuel to lead its social media strategy and digital storytelling in 2026, marking a major step in the brand’s digital evolution.