OpenAI is preparing to bring advertisements to ChatGPT, marking a significant departure from its ad-free model. As sponsored content enters conversational AI, questions around user trust, privacy, and platform sustainability take centre stage.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.

In 2025, MarTech is being rebuilt from the ground up — powered by Generative AI. Marketing has evolved from automation to autonomy, where intelligent systems create, adapt, and optimize campaigns in real-time. As data, creativity, and ethics converge, brands are learning to co-create with AI — combining machine precision with human emotion to craft meaningful, scalable, and future-ready marketing experiences.