HSBC’s marketing leadership challenges the long-held belief that B2B and B2C marketing require different playbooks, arguing that the fundamentals of brand, audience insight, and execution remain the same.

Social media platforms are rolling out key updates that directly impact marketing strategy and brand visibility. From Instagram’s new hashtag limits to TikTok’s sports tools, Snapchat’s AI-driven creation features, and Meta’s evolving link policies, these changes highlight where social media marketing is headed in 2026—and how marketers should adapt to stay competitive.