AI is often portrayed as an existential threat, but much of the doomsday narrative is driven by marketing. Explore how fear shapes AI investment, regulation, and public perception.

AI-powered agentic systems are transforming modern marketing, but declining consumer trust is creating a paradox. As brands adopt automation at scale, balancing technology with authentic human connection is becoming critical for long-term success.

Zevia’s new “Real Soda for Real Humans” campaign uses a creepy robot coworker and AI satire to highlight the brand’s focus on natural ingredients and stand out in the competitive soda market.

The rivalry between OpenAI and Anthropic has burst into the mainstream as Anthropic’s Super Bowl ads promising ad-free AI spark a sharp public backlash from OpenAI, revealing deeper tensions over trust, monetization, and the future of AI brands.

AI tools can transform prospecting—but only if marketers know how to prompt them correctly. This practical guide breaks down how to write effective AI prompts using clear goals, context, personas, and formats, helping marketers generate more personalized outreach, better prospect insights, and higher-quality sales conversations.

Martech 2026 marks a turning point where AI becomes truly autonomous, data becomes fully verified, and marketing teams are expected to prove measurable, transparent impact.

Rocket Mortgage unveiled an AI-powered NFL ad on Netflix’s Christmas game, signaling a new era of data-driven, emotionally engaging sports advertising.

Magnum’s AOR partnership with Publicis introduces an AI-powered media strategy aimed at smarter targeting, personalization, and stronger brand impact.