OpenAI is preparing to bring advertisements to ChatGPT, marking a significant departure from its ad-free model. As sponsored content enters conversational AI, questions around user trust, privacy, and platform sustainability take centre stage.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.

OpenAI and Google have imposed strict daily limits on their popular AI tools — Sora and Nano Banana — to manage overwhelming demand and protect system performance. Free users can now generate only a handful of videos or images per day, signaling a major shift in how AI companies balance accessibility, computing costs, and monetization.