OpenAI is piloting advertisements in ChatGPT, introducing clearly labelled sponsored slots beneath AI responses. The move aims to fund free access while ensuring ads do not influence answers or compromise user privacy.

The rivalry between OpenAI and Anthropic has burst into the mainstream as Anthropic’s Super Bowl ads promising ad-free AI spark a sharp public backlash from OpenAI, revealing deeper tensions over trust, monetization, and the future of AI brands.

OpenAI is preparing to bring advertisements to ChatGPT, marking a significant departure from its ad-free model. As sponsored content enters conversational AI, questions around user trust, privacy, and platform sustainability take centre stage.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.

OpenAI and Google have imposed strict daily limits on their popular AI tools — Sora and Nano Banana — to manage overwhelming demand and protect system performance. Free users can now generate only a handful of videos or images per day, signaling a major shift in how AI companies balance accessibility, computing costs, and monetization.