OpenAI is piloting advertisements in ChatGPT, introducing clearly labelled sponsored slots beneath AI responses. The move aims to fund free access while ensuring ads do not influence answers or compromise user privacy.

HorizonOS launches an Open Ad Tech Alliance, aiming to standardize immersive advertising and unlock scalable monetization across next-gen platforms.

Magnum’s AOR partnership with Publicis introduces an AI-powered media strategy aimed at smarter targeting, personalization, and stronger brand impact.

Pinterest’s acquisition of TvScientific signals a major push into connected TV ads, blending intent-driven discovery with performance-focused television advertising.