Zevia’s new “Real Soda for Real Humans” campaign uses a creepy robot coworker and AI satire to highlight the brand’s focus on natural ingredients and stand out in the competitive soda market.

Norwegian Cruise Line has launched its first campaign with Arnold Worldwide, marking a strategic shift in how the brand presents modern cruising. By reviving the iconic “It’s Different Out Here” platform, the campaign emphasizes emotional connection, flexibility and experience over traditional cruise marketing tropes.