Brand reputation is no longer a static, quarterly metric—it evolves in real time across media, social platforms, and digital ecosystems. In 2026, CMOs rely on real-time reputation intelligence, tracking sentiment, share of voice, and narrative trends to respond faster and make informed decisions. This shift from retrospective reporting to continuous intelligence has made reputation measurement a core component of the modern MarTech stack.

Jollyes Pets is reshaping its marketing approach under a new CMO, focusing on value, brand clarity and customer-centric growth as the retailer accelerates store expansion across the UK.