Super Bowl commercials cost millions—but only a few brands truly win. This analysis explains why Budweiser, Pepsi and Dunkin’ achieved standout recall, while most advertisers, including Michelob Ultra, failed to leave a lasting impression.

The Nielsen-Roku Deal enhances streaming measurement accuracy, helping advertisers and platforms better understand connected TV audiences.

VAB Challenges Nielsen on panel volatility in TV ratings, highlighting concerns around data consistency, advertiser trust, and the evolving need for modern audience measurement systems.