Super Bowl commercials cost millions—but only a few brands truly win. This analysis explains why Budweiser, Pepsi and Dunkin’ achieved standout recall, while most advertisers, including Michelob Ultra, failed to leave a lasting impression.

The rivalry between OpenAI and Anthropic has burst into the mainstream as Anthropic’s Super Bowl ads promising ad-free AI spark a sharp public backlash from OpenAI, revealing deeper tensions over trust, monetization, and the future of AI brands.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.