Stagwell has launched ‘The Machine’, a next-generation agentic operating system that brings AI agents, data, and workflows together to power modern marketing.

As brands move away from one-way broadcast messaging, Agentic AI marketing emerges as the dominant force of 2025—enabling autonomous decision-making, real-time experimentation, and hyper-personalized customer journeys.

Google has dismissed claims that it plans to introduce ads into its Gemini AI chatbot by 2026. The company emphasizes its commitment to user trust and a clean conversational experience, despite rising speculation around google gemini ads and long-term AI monetization strategies.