Webflow has partnered with Google Ads to bridge the long-standing gap between advertising campaigns and website results, giving marketers a unified view of ad performance and on-site conversions.

Instacart has launched Data Hub, a clean room solution designed to give CPG brands deeper, privacy-safe access to real purchase data. By combining first-party brand data with Instacart’s grocery shopping insights, the platform aims to improve retail media measurement, audience targeting, and campaign effectiveness across channels.