AI is rapidly rewriting advertising’s playbook, automating everything from media buying to creative optimization. But as platforms push black-box solutions, brands are rethinking how to balance automation with strategic control, data ownership, and human oversight.

Dotdash Meredith’s transformation into People Inc. is more than a corporate name change. It reflects a renewed focus on human-centered storytelling, clearer brand identity, and deeper audience engagement—reshaping how publishers, marketers, and editors connect in today’s evolving media landscape.

Lay’s, one of India’s most recognizable snack brands under PepsiCo, has long been woven into the country’s food culture. Beyond being a simple bag of chips, Lay’s has frequently shown up in local sandwiches, chutneys, and even fusion dishes in online food content—spontaneously and organically. Recognizing this unique cultural moment, the brand shifted from traditional advertising to co-creation with consumers, resulting in a campaign that reimagined the brand’s role in everyd

A single social media post can elevate a brand—or trigger a reputational crisis. This guide explains how organizations can protect their brand online through smart policies, secure practices, proactive monitoring, and effective crisis response strategies.

LinkedIn automation and advanced marketing tools help B2B teams save time, engage prospects at scale, and increase lead conversion. This guide covers best practices, risks, and tools to maximise results without compromising authenticity.

Martech 2026 marks a turning point where AI becomes truly autonomous, data becomes fully verified, and marketing teams are expected to prove measurable, transparent impact.

SEVENTEEN Joshua has been introduced as the face of LG Electronics India’s Essential Series campaign, bringing warmth, style, and global charm to everyday home appliances.

The biggest ad campaign backlash moments of 2025 prove one truth: when brands ignore context, audiences push back fast. Here are 10 lessons marketers can’t afford to miss.

The Nielsen-Roku Deal enhances streaming measurement accuracy, helping advertisers and platforms better understand connected TV audiences.

HorizonOS launches an Open Ad Tech Alliance, aiming to standardize immersive advertising and unlock scalable monetization across next-gen platforms.

Lexus’s new holiday ad uses AI-driven creativity to deliver a visually stunning, emotionally rich festive campaign that redefines luxury storytelling.

Generative AI is reshaping brand crisis playbooks, helping organizations detect risks early, respond faster, and manage reputational threats in real time.

Rocket Mortgage unveiled an AI-powered NFL ad on Netflix’s Christmas game, signaling a new era of data-driven, emotionally engaging sports advertising.

Magnum’s AOR partnership with Publicis introduces an AI-powered media strategy aimed at smarter targeting, personalization, and stronger brand impact.

Tiffany & Co launches the Blue Boxes Portal, inviting people worldwide to share real love stories and redefining luxury storytelling through emotion and connection.

Unilever’s marketing overhaul accelerates as CGMO Esi Bracey exits, signaling a shift toward leaner structures, brand accountability, and performance-driven marketing.

WeightWatchers refreshes its brand and launches an AI scanner to support GLP-1 users, signaling a shift toward tech-driven, medication-aligned weight management.

Hi-Chew Lifestyle branding is helping the candy brand expand across the US by aligning with Gen Z culture, experiential marketing, and creator-led storytelling.

VAB Challenges Nielsen on panel volatility in TV ratings, highlighting concerns around data consistency, advertiser trust, and the evolving need for modern audience measurement systems.

Pinterest’s acquisition of TvScientific signals a major push into connected TV ads, blending intent-driven discovery with performance-focused television advertising.