Digital marketing in 2026 is shifting from SEO to Answer Engine Optimization (AEO). With Google’s AI Mode, conversational ads, and AI-driven search, brands must compete to become the “truth” behind AI-generated answers.

Webflow has partnered with Google Ads to bridge the long-standing gap between advertising campaigns and website results, giving marketers a unified view of ad performance and on-site conversions.

OpenAI is preparing to bring advertisements to ChatGPT, marking a significant departure from its ad-free model. As sponsored content enters conversational AI, questions around user trust, privacy, and platform sustainability take centre stage.