Rocket Mortgage unveiled an AI-powered NFL ad on Netflix’s Christmas game, signaling a new era of data-driven, emotionally engaging sports advertising.

At BWS South 2025, agencies revealed a shift toward selecting value clients over volume, redefining growth through alignment and strategic partnerships.

Magnum’s AOR partnership with Publicis introduces an AI-powered media strategy aimed at smarter targeting, personalization, and stronger brand impact.

Tiffany & Co launches the Blue Boxes Portal, inviting people worldwide to share real love stories and redefining luxury storytelling through emotion and connection.

Unilever’s marketing overhaul accelerates as CGMO Esi Bracey exits, signaling a shift toward leaner structures, brand accountability, and performance-driven marketing.

WeightWatchers refreshes its brand and launches an AI scanner to support GLP-1 users, signaling a shift toward tech-driven, medication-aligned weight management.

Hi-Chew Lifestyle branding is helping the candy brand expand across the US by aligning with Gen Z culture, experiential marketing, and creator-led storytelling.

VAB Challenges Nielsen on panel volatility in TV ratings, highlighting concerns around data consistency, advertiser trust, and the evolving need for modern audience measurement systems.