Martech 2026 marks a turning point where AI becomes truly autonomous, data becomes fully verified, and marketing teams are expected to prove measurable, transparent impact.

SEVENTEEN Joshua has been introduced as the face of LG Electronics India’s Essential Series campaign, bringing warmth, style, and global charm to everyday home appliances.

The biggest ad campaign backlash moments of 2025 prove one truth: when brands ignore context, audiences push back fast. Here are 10 lessons marketers can’t afford to miss.

The Nielsen-Roku Deal enhances streaming measurement accuracy, helping advertisers and platforms better understand connected TV audiences.

HorizonOS launches an Open Ad Tech Alliance, aiming to standardize immersive advertising and unlock scalable monetization across next-gen platforms.

Lexus’s new holiday ad uses AI-driven creativity to deliver a visually stunning, emotionally rich festive campaign that redefines luxury storytelling.

Otter.ai has reached $100M in annual recurring revenue, fueled by AI agent innovations that turn meetings into actionable workplace intelligence.

Generative AI is reshaping brand crisis playbooks, helping organizations detect risks early, respond faster, and manage reputational threats in real time.