Luxury brands don’t need bespoke marketing rules to succeed. Research shows that growth in luxury follows the same fundamentals as other categories, applied with nuance.

Jollyes Pets is reshaping its marketing approach under a new CMO, focusing on value, brand clarity and customer-centric growth as the retailer accelerates store expansion across the UK.

Social media growth in 2026 is driven by discovery feeds, creative quality, and AI-powered insights—not follower counts. Brands must rethink how content is created and distributed across platforms.

Tesla has averted a potential sales halt in California after updating its Autopilot and Full Self‑Driving marketing. The company clarified that both systems require active driver supervision, satisfying state regulators and avoiding disruption to vehicle sales.

Affiliate marketing is no longer just a performance channel—it’s the infrastructure powering AI search visibility and creator-led commerce. As generative AI reshapes product discovery and privacy limits traditional tracking, affiliate partnerships are emerging as a scalable, attribution-friendly way for brands to drive trust, influence, and measurable growth.

Nike built its legacy by leading cultural conversations, but today that same leadership comes with heightened risk. As audiences polarize and scrutiny intensifies, brands must choose between speaking up, staying silent, or redefining how they engage with multicultural communities.

OpenAI is piloting advertisements in ChatGPT, introducing clearly labelled sponsored slots beneath AI responses. The move aims to fund free access while ensuring ads do not influence answers or compromise user privacy.