Prime Video’s ad tier has skyrocketed to 315 million viewers worldwide, marking a major shift in the streaming landscape. With its powerful global reach, premium content, and integrated advertising strategy, Amazon is redefining how brands connect with digital audiences across platforms.

Apple TV+ stays ad-free even as rivals turn to ad-supported models. The move preserves Apple’s premium identity but challenges marketers to rethink how to reach its exclusive audience.

From a modest canteen in Rajkot to a $4 billion global snack empire, Balaji Wafers stands as a shining example of how authenticity and smart branding can triumph over global competition. Built on consistency, cultural connection, and trust, the small-town brand turned its humble beginnings into a powerful business story that redefined India’s FMCG landscape. Balaji’s rise proves that in the world of marketing, you don’t need to be the loudest — just the most genuine.

Dave Lewis, former Tesco CEO, takes charge at Diageo to restore its global brand power. With a marketing-first strategy, data-driven storytelling, and renewed creative direction, Lewis aims to re-establish Diageo as a leader in purposeful, consumer-centric branding.

B2B marketing isn’t just about automation anymore — it’s about orchestration. As AI reshapes workflows, marketers must move beyond efficiency to create connected, strategic, and human-centered experiences.

Amazon Web Services has launched its AWS Marketplace in India, enabling customers to buy and deploy cloud software locally in INR. The move boosts accessibility, compliance, and growth for both Indian enterprises and software developers.

Adobe has rolled out major upgrades to its GenStudio AI suite, introducing faster workflows, smarter content automation, and enhanced brand governance. The update empowers creative teams to scale content production efficiently while maintaining artistic and strategic control.

The future of technology is here — and it’s changing how we work, learn, and live. From Agentic AI and quantum computing to green innovation and immersive digital experiences, 2025 is shaping a world of smarter, faster, and more sustainable tech. Discover the top trends redefining industries and the future-ready careers rising with them.