Norwegian Cruise Line has launched its first campaign with Arnold Worldwide, marking a strategic shift in how the brand presents modern cruising. By reviving the iconic “It’s Different Out Here” platform, the campaign emphasizes emotional connection, flexibility and experience over traditional cruise marketing tropes.

OpenAI is set to return to the Super Bowl with a high-profile ad, signaling how fiercely AI companies are competing for consumer attention. As rivals ramp up spending and public sentiment toward AI remains mixed, the battle is shifting from technical superiority to brand trust and mainstream relevance.

A local hotel’s alleged refusal to host ICE workers quickly escalated into a national controversy, forcing Hilton to take decisive action. By publicly distancing itself and removing the franchise property, the hospitality giant demonstrated how brands must respond when local incidents threaten global reputation.

Instacart has launched Data Hub, a clean room solution designed to give CPG brands deeper, privacy-safe access to real purchase data. By combining first-party brand data with Instacart’s grocery shopping insights, the platform aims to improve retail media measurement, audience targeting, and campaign effectiveness across channels.

HSBC’s marketing leadership challenges the long-held belief that B2B and B2C marketing require different playbooks, arguing that the fundamentals of brand, audience insight, and execution remain the same.

Social media platforms are rolling out key updates that directly impact marketing strategy and brand visibility. From Instagram’s new hashtag limits to TikTok’s sports tools, Snapchat’s AI-driven creation features, and Meta’s evolving link policies, these changes highlight where social media marketing is headed in 2026—and how marketers should adapt to stay competitive.

Stagwell has launched ‘The Machine’, a next-generation agentic operating system that brings AI agents, data, and workflows together to power modern marketing.

Starbucks and MrBeast have joined forces on Beast Games Fuel, bringing custom drinks, digital engagement, and fan-driven excitement to one of the most recognizable coffee brands in the world.