The Zola wedding revolution puts real couples at the center, transforming weddings into authentic, personalized celebrations rather than picture-perfect performances.

Pinterest’s acquisition of TvScientific signals a major push into connected TV ads, blending intent-driven discovery with performance-focused television advertising.

Meta’s enhanced Partnership Ads Hub uses AI to connect brands with the right creators, streamline campaigns, and boost ROI through advanced insights and automated ad performance tools. This marks a major leap for creator-brand collaboration on Instagram and Facebook.

Maker’s Mark is leveraging the booming popularity of women’s basketball to connect with younger, diverse consumers and reignite bourbon sales. Through strategic partnerships, campaigns, and community-driven initiatives, the brand is tapping into a cultural movement reshaping U.S. sports and beverage marketing.

Dollar Shave Club’s latest AI-driven ad campaign roasts its razor competitors with clever humor and cutting-edge generative tools. The brand taps into its signature comedic tone while leveraging AI to produce fast, customizable, and highly shareable content that resonates with modern consumers.

IPL franchises are entering the hospitality space with cafés and sports bars that offer immersive team-themed experiences, strengthening fan loyalty and creating new revenue channels throughout the year.

Native, a P&G-owned brand, has unveiled an ambitious 50-part microsoap series called Golden Pear Affair, blending entertainment, skincare education, and social-first storytelling. The campaign highlights the power of Native microsoap content in capturing modern audiences.

Sprouts Farmers Market makes a meaningful appearance in Apple TV’s Pluribus, blending its organic identity seamlessly into the storyline. The collaboration—now referred to as sprouts pluribus—marks a major moment for brand storytelling in streaming entertainment.